Bringing Metaverse in the Courtroom
Technology is only as good as its weakest link. The metaverse is now evolving rapidly because the technologies that are converging to enable it are improving fast. Moore’s law continues to drive increases in computing power. Comparable “laws” named after George Gilder and Martin Cooper are driving increases in bandwidth and spectrum, respectively, thereby fueling faster and better connectivity and providing higher-fidelity renderings that better mimic real-world latency.
As a result of these improvements, growth in both the consumer and enterprise metaverse markets has been robust over the last few years.
Set a broad vision
As the metaverse evolves and matures, many more use cases will join the dozens that already exist. At this early stage, courts should set a broad vision for what they want to achieve, including clear definitions of what to do and what not to do. Experience suggests that it’s critical to push broad alignment through the organization so that teams can act with autonomy as they experiment with potential applications. The willingness to experiment, fail, learn, and move quickly to the next use case, is key.
Build the necessary digital assets and tech enablers
Start with a technology audit across the metaverse stack to identify gaps that could hinder achievement of goals. Build the technical platforms and tools (such as a data capability) that will facilitate implementation of the strategy and expansion of the effort over time as it generates results.
Create a digital-twin strategy
It’s important to start embedding metaverse use cases into regular operations at an early stage. Look for opportunities to automate or digitize operations and develop IoT use cases across verticals that support the current and future business roadmap. For example, digital twins using real-time data from current facilities or operations can be used for managing and monitoring, training and development, or design and improvement purposes.
Pursue metaverse use case discovery
To demonstrate the value of the metaverse to the courts’ operations, address specific customer pain points and develop use cases that can drive new sources of revenue. In-depth research into how customer journeys are evolving will lead to important insights that can help define a business’s metaverse roadmap.
Build metaverse customer trust
The metaverse is new, and many customers will be wary and take a wait-and-see approach. Companies need to carefully think through how they will build customer trust. Demonstrating good Web 3.0 data stewardship and showing how the company is leveraging blockchain technology to ensure privacy and security are just the beginning.
Provide personalized attention with AI
The combination of the metaverse and AI enables segment-of-one offerings that can be a powerful differentiator in increasingly competitive sectors. But to build these capabilities, companies must develop the ability to continuously update their understanding of evolving customer needs to deliver ongoing personalized attention and engagement.
Monitor and measure progress
Developing a clear definition of what winning looks like in the fast-changing metaverse can be difficult. Try creating dashboards of transparent, real-time metrics, including Web 3.0 forward-looking frameworks, to monitor and assess product, team, customer, and operations performance.
Engage the organization
Companies can engage employees in the metaverse journey and enhance the employee experience by using the metaverse in hiring, onboarding, coaching, and training. If employees experience the metaverse firsthand, they will be more likely to accelerate change.